Post by account_disabled on Jan 16, 2024 9:05:00 GMT
Are your products made from eco-friendly or recycled materials? Instagram homepage for Grove Collaborative Highlighting eco-friendly features or your commitment to putting people first is a great way to follow this trend. 16. Using interactive ads to boost engagement In today’s world, we’re continually swarmed with advertisements, from social media ads to over-the-top (OTT) ads to display ads on your favorite websites. With so many advertisements reaching people each day, you need to do something different to catch their attention.
That’s why interactive ads are on this list of trends in social media marketing. Interactive ads, like Job Function Email List Instant Experiences on Facebook, provide an immersive and engaging experience. These full-screen ads enable users to interact with and manipulate the ad to see the information they care about most. Instant Experience ad of a car on Facebook's website Using these ads can create a refreshing experience for users and boost engagement with your brand. How to capitalize on this social media trend If you want to follow this trend, run interactive ads.
Facebook Instant Experience ads are a great place to start –– you can try out for your audience. 17. Working with nano and micro-influencers When you think about people on social media, one of the first things that comes to mind is influencers. Across all platforms, influencers have a strong following, which means they can have greater reach than some businesses. That makes it appealing to work with an influencer. That’s why one of the social media marketing trends for 2024 is working with micro and nano influencers. These influencers don’t have hundreds of thousands of followers, but they have a small niche of followers interested in their specific content.