Post by account_disabled on Jan 10, 2024 9:31:20 GMT
She argues that, in mass communication, messages must reach all individuals in the same way and have a rapid effect, like an injection, hence the name, which refers to the hypodermic syringe. It is very important to note that nothing that fits this theory will apply to the LGBTQIA+ community in terms of communication. This is because, in addition to the different approaches, when talking about sexual orientation and gender identity,
LGBTQIA+ people deal with their sexuality (and even their self-acceptance) at different levels , in addition to having different economic classes, ethnicities, regions. , purchasing habits, lifestyles, family Bank Email List constitutions, etc. The groups and subgroups are, in themselves, very heterogeneous. Therefore, treating the LGBTQIA+ community generically, with conventional standards or based on stereotypes can be a big mistake.
The brand that wants to explore this market must try to understand the particularities of its offer in relation to the public's expectations, and be as coherent as possible in its brand positioning and marketing actions . Deeply understanding the details that correspond to you is crucial to navigating this universe.