Post by juthi52943 on Dec 28, 2023 8:39:26 GMT
They can significantly improve results in specific applications faced by many media buyers and marketers. For example, some sales cycles are short, with the awareness, consideration and purchase phases condensed into a few hours. In such circumstances, targeting consumers based on realtime data is essential to improve media effectiveness, as there is no point in targeting a consumer who has already converted.
At realtime data also drives efficiencies in longer sales Job Function Email List cycles because it sends real, measurable signals that a consumer has progressed through critical phases of the buying journey, enabling marketers to act quickly. Realtime data also has a high degree of accuracy: whether consumers shared this content or not, they came across this product details page or accessed this product configurator or not.
This too is a game changer, as these realtime signals can be fed into advertising and martech platforms to automate intelligent datadriven strategies, including campaign optimization and individual personalization. Let's see this in action. Segment consumers based on stages of your sales funnel Realtime data is extremely useful for understanding where consumers are in their purchasing journey and for assessing.
At realtime data also drives efficiencies in longer sales Job Function Email List cycles because it sends real, measurable signals that a consumer has progressed through critical phases of the buying journey, enabling marketers to act quickly. Realtime data also has a high degree of accuracy: whether consumers shared this content or not, they came across this product details page or accessed this product configurator or not.
This too is a game changer, as these realtime signals can be fed into advertising and martech platforms to automate intelligent datadriven strategies, including campaign optimization and individual personalization. Let's see this in action. Segment consumers based on stages of your sales funnel Realtime data is extremely useful for understanding where consumers are in their purchasing journey and for assessing.